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Brand Africa: Dangote outshines MTN, DSTV, AZAM to become the Most Admired African Brand

Photo caption:  President of Aliko Dangote Group, Aliko Dangote

 

*Inducted into the Brand Africa Hall of Fame

*Honours Aliko Dangote with a Lifetime Achievement Award

 

By Charles Okonji

Dangote Group has set a new record, as the President, Aliko Dangote over the weekend, bagged three prestigious accolades at the 15th annual Brand Africa 100 awards, held at the iconic Africa Hall in Addis Ababa, Ethiopia, the birthplace of the Organisation of African Unity (OAU), now the African Union (AU).

Dangote Industries Limited was named Most Admired African Brand, following an independent, consumer-led survey conducted across more than 30 African countries.

The company was also inducted into the Brand Africa Hall of Fame, becoming the first African firm to receive this distinction.

The induction recognises Dangote’s transformative impact on African consumers and its influential role in shaping a positive narrative for the continent.

President/Chief Executive, Dangote Industries Limited, Aliko Dangote was honoured with a Lifetime Achievement Award in recognition of his leadership in driving impactful industrialisation, establishing a world-class African brand, and reshaping the continent’s economic future through a benchmark, homegrown enterprise.

Joining Dangote Industries in the inaugural Hall of Fame were MTN, M-Pesa, Ethiopian Airlines, and South Africa, for consistently ranking among Africa’s most admired brands over the past 5 to 15 years and for building sustainable, globally respected brands.

Reacting to the awards, Group Chief Branding & Communications Officer, Dangote Industries Limited, Anthony Chiejina, said the honours reflect the unwavering commitment, excellence, and innovation that define the group’s journey.

Chiejina noted these recognitions are a testament to the dedication of the company’s outstanding team, partners, and stakeholders, who continue to believe in the mission to drive sustainable development and economic growth across the continent.

“We also extend our heartfelt appreciation for the Lifetime Achievement Award presented to our Founder and President, Aliko Dangote for building a purposeful world-class industrial brand that has exceptionally transformed African lives and the African narrative. This accolade celebrates not only his visionary leadership but also his tireless efforts in transforming industries, creating opportunities, and championing African enterprise on the global stage. His legacy is an inspiration to generations of entrepreneurs and leaders across Africa,” he said.

He affirmed that the recognition would further inspire the company to push boundaries, empower communities, and deliver meaningful value across Africa and beyond, stressing that Dangote Industries’ commitment to excellence, integrity, and transformative growth.

In his keynote address, United Nations Under-Secretary-General and Executive Secretary of the Economic Commission for Africa, Mr Claver Gatete, commended Aliko Dangote, the Hall of Fame inductees, and the Brand Africa laureates for advancing the African agenda.

Gatete pointed out that the alignment between Brand Africa and the ECA’s mission to promote inclusive industrialisation, regional integration, and private sector-led growth. He also called for increased investment in youth-led innovation, regional value chains, and the establishment of a Pan-African Creative Innovation Fund to identify, finance, and globalise Africa’s most promising brands.

“I wish to particularly acknowledge MTN, Dangote Group, mPesa and Ethiopian Airlines for consistently maintaining their distinguished positions among the “Most Admired African Brands” category and continuing to set benchmarks in brand leadership, innovation and continental impact,” he said.

 

 

 

 

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