Manufacturers have lamented the impact of foreign exchange (forex) crisis on importing raw materials.
Speaking during the tour of Hayat Kimya Nigeria factory in Agbara, Ogun State, its Sales Director, Motayo Latunji, said the crisis was affecting businesses.
“If you are a manufacturer, and some quantity of your raw materials are being imported, it’s a tough time. The forex is not only high, but also not easy to find. The supply chain issue is also impacting businesses. The cost of operation is very high and everything keeps going up given the level of depreciation of the naira against other foreign currencies,” he said.
Latunji said despite the forex challenge, the company would continue to deliver quality products.
He shared a deeper insight on the distribution and accessibility of Molfix products by Hayat Kimya Nigeria.
“Hayat Kimya Nigeria has a strong distribution network, and our sales team are spread across the 36 states. We also ensure that our products are accessible to all economic class citizens, we believe this is a sole approach we use in creating value with our product,” he said.
Also, Head of Marketing, Roseline Abaraonye, said the company makes research and understands the need for consumers to have freedom of choice and our focus remains delivering a consistent high quality for our consumers to show the brand cares for babies and their mums.
“We are on a Happiness movement journey with our Mo’Mums and Mo’Babies. Despite challenges and difficulties in the world and market, we believe in Nigeria, and we will continue to give the best diapers to the Nigerian mothers and babies. We believe Nigerians deserve the best and we are committed to deliver the best to them,” she said.
The company hosted its brand ambassador, Funke Akindele-Bello, Mo’Mums, and mummy influencers, Tuke Morgan, Fab Mum and Nazom’s corner.
Factory Manager, Hayat Kimya Nigeria, Sulaimon Atanda said: “We are always thinking of innovative ways to make our products delivered in its best form. With the intention of standing out from the crowd, raw materials in the factory must meet the standards of human, machine, quality control and good manufacturing service before being processed for consumption.’’
He added: “The factory is run by Nigerians, locals to be precise, in an effort to help the government curb the issue of unemployment in the society.”
The factory boasts of a state-of-the-art high technological microbiological lab that ensures the diapers are void of microorganisms that will affect the child with the conduction of aging tests to ensure that the diapers can be stored in any kind of temperature or environmental condition without causing damage.
Mrs Funke Akindele-Bello commended the brand for being innovative and a major support to mothers and babies.
She added that Molfix brand creates a different approach to the safety and quality of the products. She said the Hayat Kimya group has paved a way for youths by creating job opportunities for them.
