To avert carnage during the ember months on the nation’s roads, the Federal Road Safety Corps (FRSC) in collaboration with Guinness Nigeria Plc, charged motorists to avoid drunk driving during the festive period.
The FRSC and Guinness Nigeria who met with key transport stakeholders to reinforce their commitment to road safety at the National Union of Road Transport Workers (NURTW) Bus Terminal Oshodi-Isolo, Lagos noted that the ‘Ember Month’ campaign is a strategic partnership between Guinness Nigeria and the FRSC aimed at educating road users and commercial drivers about the importance of safety behind the wheel and the hazards of drunk-driving.
The managing director of Guinness Nigeria, John Musunga, emphasized the significance of the ember month campaign stressing that the company is committed to promoting the act of responsible drinking amongst commercial drivers especially during the ember months where there would be a hike in the number of travelers moving from Lagos to their home town.
Musunga stated, “Guinness Nigeria’s presence at this event symbolizes our dedication to the safety and well-being of our consumers, especially those who operate commercial vehicles.
“We will continue to partner with the FRSC and other stakeholders in our relentless efforts to send a clear message: ‘Don’t drink and drive.’ It is a message that can save lives.”
On the issue of vehicle crashes in Lagos, the FRSC Lagos Sector Commander, Babatunde Farinloye highlighted that: “these incidents constitute huge human capacity loss and high level of trauma, social cost and other consequences that may change the course of several destinies.
“This is the essence of our continuous campaign and interventions. Nobody’s life has to be untimely terminated as an inevitable price for mobility on the roads. Today, therefore, we are flagging-off this campaign to remind ourselves and unequivocally reiterate that crashes are self-destructive occurrences.
“We (the road users) are the prime causal agents; we are the victims, and we must be the solution. And it begins with our individual mindsets and convictions.”
