Photo caption: Rites Foods logo
By Charles Okonji
As part of company’s core value in identifying with its teaming customers, Rite Foods Limited, Nigeria’s market leader in the food and beverage industry, joins Muslim faithfuls across the country in celebrating Eid-el-Maulud, which is the commemoration of the birth of Prophet Muhammad.
In rhis wise, the company extends its warm wishes to families, friends, and communities, urging them to embrace the Prophet’s teachings of love, peace, kindness, and tolerance that inspire unity and harmony in the society.
Seleem Adegunwa, Managing Director/Chief Executive Officer of Rite Foods Limited, urged Muslims to use the season not only to reflect on their faith, but also to appreciate life’s blessings and renew their commitment to the Prophet’s noble example.
“Eid-el-Maulud is a time for reflection, gratitude, and togetherness. At Rite Foods, we are delighted to share in this joy with our Muslim brothers and sisters by offering refreshing products that bring families together and make every celebration memorable,” Adegunwa expressed.
He noted that the company’s product portfolio including the 13 variants of Bigi Carbonated Soft Drinks, the premium Bigi Table Water, the vibrant Sosa Fruit Drink in five flavours, Nigeria’s number one Fearless Energy Drink, and the much-loved Rite Spicy Beef and Bigi Beef Sausage Rolls, are produced to add excitement and satisfaction to every occasion.
In his submission, Ekuma Eze, Head of Corporate Affairs and Sustainability, enumerated the brand’s strong connection with consumers, stating; “Our products are made to be part of moments of joy, reflection, and togetherness. As Muslims celebrate, we encourage them to refresh, bond, and pray for peace and progress in our nation.”
According to him, Rite Foods’ commitment to quality and innovation continues to earn industry recognition.
“The company was recently honoured as ‘Food Company of the Year 2024’ at the Independent Media Awards, alongside multiple awards for its flagship brands Bigi, Fearless, Sosa, and Rite Sausage Rolls.
This Eid-el-Maulud, Rite Foods reaffirms its promise to deliver products that not only refresh but also bring people together, making every celebration truly special.”
